The NFT store, which combines physical and digital consumer experiences, has arrived at Dubai Mall, an iconic shopping district located in the heart of Dubai.

The store opening event of this combination of digital and real-world immersive experiences has already made an impression on a wide audience, from art collectors to NFT enthusiasts to shoppers unfamiliar with Web3.

Launched by Fastex, one of Web3’s fastest growing ecosystems, the store opened on March 16 as a follow-up to Fastex’s first real-world NFT store at Mall of the Emirates, one of Dubai’s most popular malls.

After the successful launch of its first NFT store, Fastex announced the opening of its new physical NFT store at Dubai Mall, the world’s largest shopping mall. Designed as a one-of-a-kind physical NFT store, the convenient atmosphere of the NFT store turns NFT purchases into a real-world, social experience for customers.

Shop-goers can enjoy a guided tour through the extensive NFT library available at the NFT marketplace and take home their favorite digital artwork. In-store activities such as a DJ booth, a 3D scanner-enabled “avatar booth,” and the accompanying physical NFT digital collectible pendant all elevate the shopping experience to a more direct interaction with the digital world.

The NFT store also helps artists easily add their NFTs to the NFT market. For anyone looking to create their first NFT, the in-store 3D NFT scanner provides a quick way to create a digital counterpart of any physical display.