After a well-known magazine such as Rolling Stone collaborated with a Russian singer to launch NFT, recently NFT Evening (7/3/23) reported that Getty Images, a well-known digital photography platform will be launching its first vintage photography NFT collection together with Candy Digital. , a company focused on digital collections.
Candy Digital and Getty Images collaboration
Reporting from Decrypt (7/3/23), when Candy Digital was first launched in 2021, the NFT company immediately made a splash with the official Major League Baseball collection line. Going a step further, this time Candy Digital is partnering with Getty Images to explore another potential boom.
According to reports, both Candy Digital and Getty Images aim to deliver high-quality moments featuring the best of 70s iconic musicians.
This vintage NFT collection will feature several figures of legendary musicians, from David Bowie, Elvis Presley, to popular rock bands such as the Rolling Stones, AC/DC, and also John Lennon. No need to wait any longer, this eye-catching digital asset will be launching soon on March 21, 2023.
70’s Music and Culture Collection
According to a report by NFT Evening, this season, Getty Images and Candy Digital will take fans back to the 70s with a new NFT collection entitled “The ’70s Music & Culture Collection.” Overall, this project will include rare photos from the Getty Images archive. Each digitized image will reflect the culture of the 1970s and popular music figures of that year.
For example, holders can receive NFT photos of Bruce Springsteen, Jimi Hendrix, Elvis, and James Brown, and several other musician names. Furthermore, this collection of NFTs will be launched in 4 sessions.
The first session is scheduled for March 21, 2023, and the price will vary between $25 or Rp.386,606 to $200 or Rp.3,092,850 ($1 = Rp.15,464). Payment can use a credit card which can also be made through the official Candy Digital platform.
Regarding this collaboration, Peter Orlowsky, Senior Vice President, Strategic Development, Getty Images, said “The launch of the ’70s Music & Culture Collection draws on Getty Images’ timeless and meticulously preserved archive, enabling everyone to own a unique moment in music history that fits their passion.”
Candy Digital Trying To Attract Music Fans
According to a Decrypt report, the company Candy Digital has launched several collections related to sports and entertainment, as they have secured licenses from companies such as Netflix and World Wrestling Entertainment (WWE).
However, by working with Getty Images Candy Digital aims to appeal to new music enthusiasts and photography markets, Candy CEO Scott Lawin told Decrypt.
Regarding the partnership with Getty Images, Lawin commented
“We are very happy because we can reach a different type of audience. We’ve thought about this partnership, and we’re really creating an opportunity for people to not only dive into the categories they love, but discover and collect all kinds of content and IPs.”
Although academic research indicates that sports fans are more likely to want to own digital assets, Lawin describes the partnership with Getty Images as a long-term relationship that Candy will continue to develop, noting that Getty Images’ archive contains millions of photos, some of which are decades old. cover a wide range of subjects.
NFT Evening briefly explained that Candy Digital is a Web3 company that aims to connect brands with users through a collection of premium licensed NFTs. Since some time recently, many companies or brands have launched their NFTs this year in droves. Having been affected by the crypto winter last year, it is reported that the NFT market has experienced a recovery with trading volume increasing to trillions of rupiah in early 2023.
