Nissan recently filed four new Web3 trademarks for the Infiniti, Nismo, and Nissan brands. Japanese automotive brand Nissan has become the latest automaker to step up its Web3 efforts, with four new Web3-related trademarks filed in the United States, while its Japanese unit experiments with car sales in cyberspace. According to Nissan’s March 7 trademark application to the United States Patent and Trademark Office (USPTO), the new filings include the Infiniti, Nismo, and Nissan brands.

The filing with the USPTO reveals Nissan’s plans to create virtual clothing, cars, headgear, trading cards, toys, tickets, and an NFT marketplace for trading and printing NFTs.

The company has also outlined plans for metaverse advertising services and other “entertainment services” that include online videos, images, artwork, tickets, audio, sound, music, and trading cards, along with a website that has information about everything about Nissan’s proposed NFTs and how they work.

There is also an intention for “non-downloadable computer software for use as a digital wallet,” according to the filing.

Nissan’s trial run in the metaverse

Last week on March 8, Nissan Japan announced it was conducting a three-month “demonstration trial” at its virtual store “Nissan Hype Lab” to “study, consult, test drive and purchase Nissan vehicles,” while in the metaverse.

“At the same time we will examine possible new sales methods for cars,” it wrote in a statement. The trial, which runs from March 8 to June 30, will allow customers to visit the virtual storefront “24 hours a day” via PC or smartphone. Customers can create their own customized avatars and at certain hours, can even interact with virtual sales staff.

Customers can place car orders and finalize purchase contracts through this virtual sales office, according to the announcement.

Nissan also previously filed five trademark applications in October 2022 for some of its more prominent car models, including SKYLINE, Z, and GTR. At the time, trademark attorney Mike Kondoudis said the car brand filings signaled plans for NFT-powered media, online NFT marketplaces, digital wallets, NFT printing, commerce and storage software.

Automotive giant General Motors has also been very active with NFT-related filings, with its latest trademark application on February 16 covering the Chevrolet and Cadillac brands.

American automaker Ford Motor Company, preparing for its entry into the world of NFTs and the Metaverse last September, filed 19 trademark applications across its major car brands.

Despite the ongoing crypto winter and bearish market, multinationals are still forging ahead with trademark applications covering Web3, crypto, non-fungible tokens (NFTs), and the Metaverse.

Kondoudis said that there could be a record number of trademark applications for NFTs, Metaverse, and crypto-related products by 2022.